I have a problem with marketers only offering free reports and eBooks for their lead capture. You see, thousands of business owners out there toss up a Website because they think if you have a website you’ll make money on the Web automatically. Anyone who’s spent any time marketing on the web know that’s far from the truth. A website does absolutely no good unless you’re capturing sales or leads from the traffic. Eventually, Web Forms were born. Then we saw newsletter opt-ins everywhere. (I don’t know about you, but the last thing I want in my inbox is another newsletter.)
Later, people wisened up and realized that you have to actually provide value if you want people to fill out your forms. So, free reports and ebooks were born. Now, don’t get me wrong – ebooks and free reports can be great. But, everyone is using them. Truthfully, I’m just tired of them. My criticism goes with constructive suggestions and tips to help fellow marketers.
Free eBooks and reports are not unique. They’re losing value because everyone is doing it. They’re not the cool thing anymore.
Ok, so maybe we’ve propagated this problem a little bit. Actually, I know we have.
I understand I’m might be a little hypocritical here. I recently released an eBook one of my own sites. Here at Infusionsoft, we’ve grown our business through eBooks and free reports. They can do wonders when planned and used with a number of lead capturing methods.
But, what I’m arguing here is that there are countless ways to creatively capture leads without offering the standard free report.
I’ll list a few lead capturing techniques that come to mind. But, I’d love for our blog readers to comment and add to the list. Let’s kill the boring free reports by creating a HUGE list of creative ways to capture leads.
14 Ways to Capture Leads on Websites
- Free Trials
- Audio download
- Subscribe to RSS Feed
- Access Cool Videos
- Get a Quote
- Contests or Drawings
- Special Offers
- Access Top Secret Info
- Live Event Registration
There are certainly a bunch of industry specific things you could do. Photographers could offer access to a “secret portfolio”. Web designers could offer a free website assessment. Lawyers could offer a free 15 minute consult. Social media professionals could offer an assessment. You get the idea.
What creative ideas do you have for lead capture?
[Photo byjohnmarchan on Flickr]