advertising

Does your product have superpowers?

Does your product or service have hidden superpowers? Maybe you’ve never thought about it that way, but there’s a good chance you could be exploiting some hidden superpowers to get the message out in a powerful way. Watch this excellent commercial and then read on for more insight.https://youtu.be/7xK9qv611sU Has that got you thinking yet? Here’s …

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3 Insights into Email Advertising

Note: This post was archived from the Infusionsoft Blog. More details here.  No doubt, email marketing is a hot topic. Businesses have flocked to email service providers by the hundreds of thousands. In most cases, email marketing refers to follow-up marketing to existing contacts. Today, I want to share some insights into email advertising – …

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Facebook: Targeting the ‘Who’ and ‘When’ … Not the ‘What’

Note: This post was archived from the Infusionsoft Blog. More details here. Pay-per-click (PPC) advertising is all the rage right now. It allows anyone with a any size budget to get their ads in front of people searching for what they sell. It’s a great way to market and it’s the primary driver of Google’s …

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Surfing Lesson 3 of 3: Stay In The Pocket

Note: This post was archived from the Infusionsoft Blog. More details here.  So, here’s my last marketing surfing lesson for you.  It’s about “staying in the pocket.”  The pocket is the part of the wave right in front of where its breaking  (“the curl” as you may have heard it called). It’s the steepest, fastest …

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Recession: The Land of Opportunity

Note: This post was archived from the Infusionsoft Blog. More details here. I’m starting to get tired of people whining about the economy — don’t get me wrong —  I’m super empathetic with people whose lives have been devastated by what’s going on.  In fact, in 2001 I also experienced a layoff during the dot-bomb …

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