Earlier this year, Google released Google Optimize to all of their Google Analytics users.
So, if you have Google Analytics, you now have Google Optimize.
Google Optimize is an EXCELLENT, free tool for split testing on your website.
With Google Optimize you can:
- Run redirect tests – This is what you’ve been able to do with Google Experiments for years – your traffic is split between two or more pages. A percentage of users is redirected to another page and the system tells you over time which page performs better, according to the goal you set up.
- Run A/B tests – With A/B tests you can test variations of one element on the same page. For example, if you want to test two or more headlines against each other and keep everything else on the page the same.
- Run multivariate tests – Multivariate tests allow you to define multiple variations for more than one element on the page. Over time the system will tell you which combination of variations performs best. I.e. headline A, with button C, and image F is the best combination compared to all others.
This is particularly helpful as you’re trying to optimize your funnels with Infusionsoft. As you drive traffic to your landing pages and offer pages, use Google Optimize to determine the best converting landing page for your audience.
