Note: This post was archived from the Infusionsoft Blog. More details here. I’ve recently realized there are parts of your business that you need to be a downright dictator about. I’ll share three of them below. Let me point out that doing what I’m suggesting is way harder to accomplish than it is to simply …
Note: This post was archived from the Infusionsoft Blog. More details here. Pay-per-click (PPC) advertising is all the rage right now. It allows anyone with a any size budget to get their ads in front of people searching for what they sell. It’s a great way to market and it’s the primary driver of Google’s …
Facebook: Targeting the ‘Who’ and ‘When’ … Not the ‘What’ Read More »
Note: This post was archived from the Infusionsoft Blog. More details here.
Note: This post was archived from the Infusionsoft Blog. More details here. Last month, during InfusionCon, I noticed one of the road blocks that inhibits many entrepreneurs from using email marketing effectively is writing copy. In under 10 minutes, I will uncover a great method to write effective emails for your business. This copywriting method …
Note: This post was archived from the Infusionsoft Blog. More details here. The key to effective marketing is to create a “message to market match.” This requires you know and understand a lot about your market. It used to be difficult and very expensive to get that data. Now, the data you need to be …
Note: This post was archived from the Infusionsoft Blog. More details here. Every once in a while I get the urge to do something really crazy. Last time I felt like this, I streamed live for 24 hours straight during the Fix Your Follow-up Fiesta. For 24 hours I shared small business marketing tips and …
Note: This post was archived from the Infusionsoft Blog. More details here. Yesterday we launched an entirely new website. It’s been in the works for months. We’re super excited to launch not only a new website, but the concept of Email Marketing 2.0. But, our excitement for the website launch was a little bit softened …
Note: This post was archived from the Infusionsoft Blog. More details here. Everything you thought you knew about email marketing is about to change. Email Marketing has (and is) evolved to a new level of engagement, feedback and interaction with larger and more self-sufficient audiences. There’s a lot changing between old-school email marketing and new-age …
Note: This post was archived from the Infusionsoft Blog. More details here. So, here’s my last marketing surfing lesson for you. It’s about “staying in the pocket.” The pocket is the part of the wave right in front of where its breaking (“the curl” as you may have heard it called). It’s the steepest, fastest …
Note: This post was archived from the Infusionsoft Blog. More details here. Today’s topic is all about positioning. How to position your small business in your market. How to position yourself against your competitors while all to catch the right wave of customers in the sea of prospects. As an avid surfer and marketer, I’m …