There’s something your landing page should do to make your lead capture more effective. Something that’s usually overlooked. But first, let’s make sure you’ve locked in the landing page basics… A headline that’s congruent with whatever message brought the prospect to the landing page. A headline that encourages the prospect to read what comes next. …
It’s all about value. Value that’s defined by the prospect. All you need to do to create this content is ask three questions. What does your prospect want to know? What problem does your prospect really, really want to solve? If this is a big problem that can be sliced up into a lot of …
Here are 4 copywriting tactics to use once you’ve bought your traffic the right way. Each one tactic can increase the ROI on your ad campaign investment, and each one can shorten your sales cycle by accelerating the process of building a relationship with your prospect. Know Exactly What You Want To Do With Your …
There’s no shortage of proven ways to maximize revenue. From upsells and downsells to closeout sales and seasonal promotions, your tactical opportunities to drive revenue are infinite. But as different as these opportunities are, they share a common ingredient. The offer. Somewhere along the road, somewhere in each sequence, there will be an offer. A …
There’s a short cut you should never take. Good copy can’t sell a bad product, not for long. And good copy can’t turn a lukewarm, ambivalent customer into a delighted, enthusiastic customer. Ultimately, it’s your product and your service that creates raving fans. But copy can definitely be used to support this process. Here are …
When we write copy for lead generation, we start by building an exit sign. Somehow, we need to steer an indifferent prospect barreling down the freeway of his own thoughts onto an off ramp. We need to break his train of thought and get him to pay attention to us. We need to convince him to …
When you’re working on your emails, you might wonder, “How many times do I have to tell somebody something?” Repetition is almost magical when it’s used correctly. And there’s something very strange about repetition, something only a handful of people who write emails know. The Best Way To Start Before you can leverage the copywriting …
It’s a no-brainer. The most important job of your email subject line is to get your email opened. But there are two other jobs. Critical jobs that many marketers don’t pay enough attention to. 1. Pay Off The Promise The subject line needs to make a promise to the reader that will be fulfilled in …
Subject Lines That Don’t Do These 2 Things: Crash and Burn Read More »
Sending out an email without a P.S. is like creating a landing page without a clear call to action. You are squandering an opportunity. A wonderful opportunity to persuade your prospect to take action. If you think the P.S. is a quaint relic from the days of handwritten personal correspondence, think again. And if you …